The World Police and Fire Games - Belfast

I was commissioned by Scott Safety, the main sponsor of the games that would be undertaken by firefighters from around the world. Scott Safety were launching a new Breathing Apparatus (BA) set for firefighters and as all of the competitors had to compete in a BA set, the new Scott set was used. This is a perfect case study where the client benefits from my experience in both commercial and documentary story-telling. My awareness of branding, design layouts and key product features along with my people and photo-essay skills gave my client a valuable and versatile set of images to launch their product and promote their brand.